Wednesday, 08 February 2017 08:08

New EU rules will remove 'geoblocking' so customers can use online subscription services, like Netflix, abroad

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9to5Mac

The European Union is laying out plans to enforce new laws that breakdown geographical barriers for online subscription services like Netflix, Amazon Prime Video and Apple Music. When the new regulations come into effect in early 2018, online services must provide a service to its customers regardless of their current location, as long as they stay within the EU.

For example, This means that a person from the UK (pre-Brexit) could buy a Netflix subscription in their resident country, and then go abroad to Spain for holiday. Netflix would then have to allow the customer to use their same subscription in Spain with access to the same content that they get in the UK …

The rules are targeted at online video and music services, many of which currently region-lock their services to the user’s home country, usually via IP address tracking. The new policy would allow customers to keep using their subscription anywhere in the European Union. It gives customers more flexible about when and where they can use music and video subscription services.

It does not mean that Netflix would have to offer the same library of content across all EU countries, just that if a customer signs up in one country, that same library can be accessed from any other member country.

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New EU rules will remove 'geoblocking' so customers can use online subscription services, like Netflix, abroad published on
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SPEEDEE

SPEEDEE spends his day searching the internet for the information you need to better use your Mac, iPhone, iPad, Apple TV, Apple Watch and all else Apple.

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